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Aeshane V.2

Client

Aeshane

Solutions and Services

Retail Design, Identity, Craft Collaboration, Interiors

Aeshane V.2 was a scaling down of the first 200 sq m shop as the business was growing online. The original idea of the sales experience built around 'rolls' of saris was retained and the displays were re-used. Every part of 40 sq. m space was imagined in algorithms and crafted by hand using various material including, local stone, reclaimed wooden blocks, brass, screen prints and mirrors. The bold geometries are recognisable for the brand, while the perspectival lines were exaggerated to make the space look larger than it was.

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